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Examples of Work
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DreamYard integrates the arts into the curricula of elementary, middle and
high school students. They train professional artists to work side-by-side
with classroom teachers to help students learn how to express, write and
perform their own stories.
In the fall of 2001, DreamYard's website was only a single page. Although
DreamYard had received grant money to build a more robust site, they had so
many ideas for the website that they didn't know where to start. Alder
helped them to create a complex site that provides inspiration
and lesson plans for students and teachers who want to include art in
their classrooms. Below, we walk through the steps we took to create the site.
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Defining the Features
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Alder began with workshops and interviews to define the site features. Through
workshops, we identified the top goals and audiences for the site. We
discussed what feelings the site should convey and brainstormed features. Alder
also conducted a series of interviews with board members, teachers, and students
to understand what was important to these target audiences.
A vision for the website emerged out of this process. The site would be centered
on an "ArtYard"-an interactive space where students and teachers could find and
submit ideas about integrating art into their classrooms. The ArtYard content,
which would change twice a year, would lead users to the more traditional
information on the site. The diagram on the right represents this vision.
Alder then itemized the specific web pages needed to achieve the vision. We
estimated the effort needed, and worked with DreamYard to to define the key
pieces of the vision to build in the first phase.
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Designing the Interface
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With the features defined, we turned to the functional and graphic design for
the site. To specify the functional design, Alder developed a mockup of every
page, and linked them together into a prototype. This prototype detailed the
navigation, content, and functionality of the entire site. An example of a
page mockup is shown on the right.
Alder frequently builds this type of prototype; they are relatively quick to
produce and provide a representation of the site that clients, developers, and
even end users can easily understand.
While we were developing the prototype, an Alder partner worked with DreamYard
to define the graphic design for the site. Through a series of different
directions and iterations, a design was created which both conveys DreamYard's
style and ensures the site is easy to use.
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Building the Site
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Alder worked with partners to write all the text, code the features and the
pages, test the entire site thoroughly, and train DreamYard to update the content.
We created a sophisticated site that includes:
- The "ArtYard" section, showcasing artwork, lesson plans, and
"do it yourself" activities around changing themes
- A lesson plans library that can be browsed by subject or grade level
- A student work gallery, and a calendar of upcoming events
- An editor tool that allows non-technical staff to update or add to
the ArtYard, lesson plans, galleries, and events
- A twelve page overview of the DreamYard organization
The DreamYard homepage is shown on the right.
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The Outcome
DreamYard's new website helps to educate people about DreamYard itself, making it
a source for continuous publicity and contacts. But more importantly, the website
extends DreamYard's mission onto the internet. Students and teachers around the
country can use the site to find ways to incorporate art into their classrooms and
their lives. View the completed DreamYard website now
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